Author Archives: JenBrhel

NE Ag Water Management Network

With increasing cost of production, the Nebraska Ag Water Management Network is another way to help reduce energy costs while conserving water for the future. If you’re not already scheduling your irrigation based on soil moisture status, consider joining us by working with your local Extension Educator or Natural Resources District this growing season!

Brandy VanDeWalle's avatarViews from VanDeWalle

Planting has been well underway and hopefully we will receive some timely rainfall with little need to irrigate. If you have irrigated ground and are looking for ways to save money, reduce nutrient loss and use less water, consider joining the Nebraska Agricultural Water Management Network, or NAWMN. I’ve been in Extension for nearly ten years and a program I’ve been involved with that has been a very rewarding program and made a positive impact for many is the Nebraska Agricultural Water Management Network, or NAWMN. Evaluation results have shown a one to two inch savings of irrigation since it’s inception. In 2005, only a few producers in the Upper Big Blue NRD, (shortly followed by the Little Blue NRD) were participating, but as of last fall, this program has reached 1,229 in 18 NRDs and 73 of 93 counties. The Network has been having significant impacts on both…

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Is the beef industry sustainable: A look at grass-fed, hormones, growth promotants, and more

Lindsay does a great job of summarizing highlights from Dr. Jude Capper’s presentation at our Sensitive Issues Media and Communication training.

lindsaychichester's avatarAgricultural with Dr. Lindsay

Recently, several of my colleagues and I hosted a Sensitive Issues: Media and Communication Training, we worked on developing and improving our communication skills around agriculture and agricultural topics. One of the topics we received more information on was sustainability.

Dr. Jude Capper, a livestock sustainability consultant, was our first speaker. I want to share with some of the messages about sustainability shared by Dr. Capper.

Capper– Sustainability is defined as “able to last or continue for a long time.” Many livestock farmers and ranchers are sustainable – whether they raise 10 head or 1,000 head. If you have never heard of the Century Farms Program, you should check it out. The American Farm Bureau Foundation recognizes farms or ranches by state that have been in a family for 100+ years! That is sustainable.

– There are essentially three things that need to be considered to be…

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Sensitive Issues Training-Engage

Many of us have been there…we’ve been asked a question in which the answer can be deemed controversial because the topic is based on emotion and beliefs.  How do we respond?  Do we get caught up in the emotion and passion of the issue and try to force our beliefs on others?  Do we shy away or try to avoid an answer altogether by remaining silent?

Last week’s Sensitive Issues Media and Communications Training was developed to help all of us through these situations.  It was a remarkable experience working with an amazing group of ladies, all passionate about food, but looking at food from a variety of perspectives and taking an issues-based approach in developing our team.  Our team was comprised of a livestock expert, a manure expert, two food and nutrition experts, a communication’s expert, and myself from a crop production perspective.  Special thanks to Dr. Chuck Hibberd, Nebraska Extension Dean and Director, for providing us a New Audiences Innovation Grant to partially fund this training. You can catch the conversation on Twitter at #SIMCT15.

We invited the Center for Food Integrity to conduct their Engage training with us, which was sponsored by the United Soybean Board.  ThisIMAG4885-1 training uses “the power of shared values to highlight industry trends and teaches strategies for using values-based messaging in daily conversations, and public speaking and media opportunities.”  There was discussion, role playing, and mock media interviews.  The training challenged me to use something I also just learned from “7 Habits of Highly Effective People” training….Seek first to Understand, then to be Understood.

Essentially, ask questions.  Understand why a consumer believes X, Y, or Z about food and agriculture.  Universal values include:

  • Compassion
  • Responsibility
  • Respect
  • Fairness
  • Truth

Seek to understand the other person’s values by listening and asking questions.  Then share by communicating about common values telling your food and ag story.  We can’t really script this.  We can’t be so vague that we’re not credible.  For example, the following is vague and perhaps over-used:

By doing X we help the environment.

Instead, we need to be willing to talk about the hard issues with authentic transparency…to share our own individual stories.

I also desire water that is safe for my family to drink and desire for there to be enough water for future generations.  That’s why my colleagues and I work with farmers to use research-based irrigation scheduling tools.  Doing so helps reduce over-irrigation which can reduce the nitrate levels reaching our groundwater and the amount of water being pumped from the aquifer.

There were a few surprises for me.  The first being the progress in one year (based onIMAG4865-1 the Center for Food Integrity’s research) that we’ve made in consumer trust.  This slide is essentially saying that 42% of consumers feel the food system is going the right direction (up from 34% last year).  Men are more trusting of the food system at 48% believing the food system is on the right track.  32% of women feel the food system is on the wrong track.

Another surprising, yet encouraging piece of information for IMAG4868-1me to see is which people are trusted the most on sensitive topics.  On the topic of genetically modified foods, University Scientists topped the list, a Scientist that was a Mom was second, and Farmers were third.  This is different than other research I’d seen, so I was excited about this.  It was a survey of 2005 individuals conducted in 2014 and was encouraging from the standpoint that we do still have an opportunity to share our stories with those who truly desire to know more about where their food comes from.  We will never change the activists, but we can reach the middle.

Finally, I loved the following quote which is so true:

A picture is worth 1000 words; a video is a library.

They showed the following video from Similac entitled, “The Mother ‘Hood“.  Instantly, my mind went to how easy it would be for ag to do something similar.  We tend to be so divided, but division is killing us.  We are in the business of providing a safe, affordable, food supply to the world…but beyond that, our diversity provides consumer choice.  If you watch the video, consider what is the common issue that could bring all of ag together.  I have some ideas and my team members and I have discussed what a similar video with diverse agriculture groups would look like.  What are your thoughts and ideas?

Vegetable Gardening Workshop

Have you been interested in starting your own garden?  Have you been vegetable gardening for years but are curious about the latest trends and ways to raise vegetables?  Do you have a particular pest or disease that continues to plaque your garden produce?  Then this Thursday’s (April 16th) Clay County Vegetable Gardening workshop is for you!  Join us for an enjoyable evening of learning and fellowship.  There is a $5 fee to cover light refreshments and materials….and as always, plants will be the doorprizes 🙂  Please RSVP to jrees2@unl.edu or (402) 762-3644.  See you there!

veggardening

2015 Nebraska Ag Water Mgmt Network Meeting

NAWMN15

April 2, 2015 is the date for the 2nd annual Nebraska Ag Water Management Network (NAWMN) Meeting! Come hear the latest in irrigation research and share with your peers during the innovation sharing and Q/A discussions. There’s no charge but please RSVP to Gary Zoubek at (402) 362-5508 or gary.zoubek@unl.edu.

Sensitive Issues Training

Have you ever wanted to share science-based information about a sensitive topic, but didn’t have the talking points or the comfort level to do so? Consider attending our Sensitive Issues Training! On the first day, the Center for Food Integrity will provide their “engage” session which helps you with talking points and working with media. The second day learn from experts on various sensitive issues such as GMOs and Food Safety. Registration fee for the two days covering materials, meals and breaks is $100. This will be an Excellent opportunity and we hope to see many attend! (please click on the pictures below to enlarge).
sensitive issues 1

sensitive issues2

National Ag Day!

Happy National Ag Day today on March 18th!  Actually, this whole week we celebrate National Ag Week in which we recognize and celebrate the abundance provided by agriculture.  We’re thankful for all our farmers and ranchers and all involved in the ag industry for providing a safe, affordable, and healthy food supply!

Ag Day NE Promo

Your breakfast today courtesy of our Nations’ Farmers and Ranchers! Special thanks to Nathan Mueller, Nebraska Extension Educator in Dodge County, for this infographic.

There are several celebrations this time of year for Ag Week and Ag Day.  Raising Nebraska in Grand Island is hosting an Ag Day Open House on Saturday, March 21, 2015 from 10:00 am to 1:00 pm.  This is a free event open for the public.

Guests will enjoy interactive engagement stations that allow participants to learn more about agriculture through an activity, getting their questions answered, and feeling excited about Nebraska agriculture.  From science and innovation, to community and culture, and even the global economy, Nebraska’s agricultural experience touches everyone. Through this incredible 25,000-foot interactive exhibit, you actually become part of it – in ways you never imagined and that you’ll never forget.  Raising Nebraska is located in the Nebraska Building on the Nebraska State Fairgrounds at 501 E Fonner Park Rd, Grand Island, NE 68801.  For more information on Raising Nebraska, visit www.raisingnebraska.net.

Precision Ag Data Management Workshop

precisionag15

There’s still time to register for the Precision Ag Data Management Workshop to be held in Clay Center next week! You are welcome to bring your own computer, but computers with the software will also be provided. Clicking on the image makes this flyer easier to read. Hope to see you there!

 

Nebraska’s Advantage

This week, I’d like to share some information that came out in a white paper from the UNL nebraska advantageAgricultural Economics Department on the special relationship we have here in Nebraska between crops, livestock, and biofuel production capacity not found in other parts of the U.S. to the extent we have here.  It’s called the “Nebraska Advantage”.

I think it’s important for all of ag industry to realize we need each other as it seems we sometimes forget how inter-dependent we are.  Crop producers need the livestock and ethanol industries as they are a high percentage of our end users.  Yet many times I hear of crop producers fighting livestock expansion or livestock coming into an area.  The purpose of the white paper was to share the numbers of where Nebraska livestock, grain production, and ethanol production currently stands, and what Nebraska could gain if we worked to increase livestock production in-state where we have a wealth of resources with our crops, water, and biofuel production.

Nebraska currently ranks 1st in irrigated acres, 1st in commercial red meat production and is tied with Texas for cattle on feed, 2nd in corn-based ethanol production, 3rd in corn for grain production, 4th in soybean productions, 6th in all hogs and pigs, and 7th in commercial hog slaughter, and 9th in table egg layers.  However, in reading this white paper, one quickly realizes we’re not taking advantage of the tremendous grain production capacity here in the State.

We export over 1/3 of our annual corn crop, at least half of the in-state production of distiller’s grains (a co-product from ethanol production that is fed to livestock), and more than 80% of our soybean meal output.  Corn and soybean production have increased in our State by 50 and 25% respectively, which is a blessing due to our irrigation capacity.  But increasing amounts of this grain are being shipped out-state instead of benefiting rural economies in Nebraska if it was used in-state for value-added livestock production and processing instead.

In the white paper, graphs are shown comparing Nebraska to neighboring states.  These graphs show Nebraska lagging neighboring states in growth of the livestock industry.  For example, while Nebraska overall increased in hog production, the inventory increased 17.2% during the first half of the decade, but declined 11.8% in the second half.  In comparison, Iowa realized an increase of 31.5% within the decade.  What was really interesting to me is the fact that Nebraska exports 2.5 million pigs annually to neighboring states to be finished and shipped back to Nebraska for processing, showing potential for growth in the market hog sector.  The dairy sector has also declined in herd numbers in Nebraska compared to other states and Nebraska’s poultry industry (mostly egg laying hens) has declined over the past decade in spite of constant numbers across the U.S.

When one looks at Nebraska’s economy, cash receipts from all farm commodities totaled over $25.6 billion in 2012 and livestock/livestock product sales was 45% of this total ($11.6 billion).  Increased employment, local tax revenue, value-added activity, and manure for fertilizer are all economic benefits of livestock expansion.  The paper stated,

A base expansion scenario that includes a 25% increase in market hogs, a doubling of dairy cow numbers, a ten percent increase in fed cattle production and a tripling of egg production, along with the associated processing industries, has the potential to provide an additional 19,040 jobs, with labor income of almost $800 million and value-added activity of over $1.4 billion. This activity has the potential to generate over $38 million in local tax revenue. While this amounts to a fairly small percentage of Nebraska’s total economy, these impacts will occur almost entirely in non-metropolitan areas of the state and would be quite beneficial to rural economies.

Livestock development has been held back by various issues and policies including:  limitations on corporate farming activity in Nebraska, state and local permitting processes, nuisance roles and lawsuits, and issues/concerns from the general public and interest groups.  The final conclusion of the paper was that significant growth in employment and economic output throughout Nebraska is dependent upon these issues being overcome.

I would challenge all of us to keep an open mind when producers desire to diversify by including livestock in their operations or through livestock expansion.  In many cases, doing so allows another person to come back to an operation, or allows someone to get started farming, which in the long run benefits our rural economies.  It’s ok to ask questions, to become more educated.  It’s through these questions that one learns how production practices have changed to ensure the health and welfare of our livestock and in odor reduction from the facility and manure application.  You can read the entire white paper contents here.

Nebraska On-Farm Research Updates

NE On-FarmUpdate 2015

Another one of my favorite winter meetings, and honestly, one of the most powerful farmer learning experiences I have the opportunity to take part in, is the Nebraska On-Farm Research Network and the winter Updates! Why is this such a powerful experience? Because the farmers who conduct the research are the ones presenting what they did, why they did it, and their results! The discussion amongst farmers, ag industry, and Extension is highly engaging and thought provoking. Great questions are asked. But even more powerful is the understanding that occurs on what valid research is and how to question what one sees and hears presented at meetings, in magazines, and online. The Nebraska On-Farm Research Network is sponsored by the Nebraska Corn Board and Nebraska Soybean Board via your checkoff dollars and this year we are having meetings at three locations in the State. February 13th will be at College Park in Grand Island; February 16th at the Lifelong Learning Center in Norfolk; February 17th at the ARDC near Mead and all meetings will begin at 9:00 a.m. and last till 3:00 p.m. There is no charge for these meetings but pre-registration is needed for meal count and ensuring we have enough materials and space. Please pre-register for all meeting locations by calling (402) 624-8000 or email christina.franklin@unl.edu. There are five CCA credits pending approval. Hope to see you at one or more of the meetings!