Sensitive Issues Training-Engage
Many of us have been there…we’ve been asked a question in which the answer can be deemed controversial because the topic is based on emotion and beliefs. How do we respond? Do we get caught up in the emotion and passion of the issue and try to force our beliefs on others? Do we shy away or try to avoid an answer altogether by remaining silent?
Last week’s Sensitive Issues Media and Communications Training was developed to help all of us through these situations. It was a remarkable experience working with an amazing group of ladies, all passionate about food, but looking at food from a variety of perspectives and taking an issues-based approach in developing our team. Our team was comprised of a livestock expert, a manure expert, two food and nutrition experts, a communication’s expert, and myself from a crop production perspective. Special thanks to Dr. Chuck Hibberd, Nebraska Extension Dean and Director, for providing us a New Audiences Innovation Grant to partially fund this training. You can catch the conversation on Twitter at #SIMCT15.
We invited the Center for Food Integrity to conduct their Engage training with us, which was sponsored by the United Soybean Board. This training uses “the power of shared values to highlight industry trends and teaches strategies for using values-based messaging in daily conversations, and public speaking and media opportunities.” There was discussion, role playing, and mock media interviews. The training challenged me to use something I also just learned from “7 Habits of Highly Effective People” training….Seek first to Understand, then to be Understood.
Essentially, ask questions. Understand why a consumer believes X, Y, or Z about food and agriculture. Universal values include:
Seek to understand the other person’s values by listening and asking questions. Then share by communicating about common values telling your food and ag story. We can’t really script this. We can’t be so vague that we’re not credible. For example, the following is vague and perhaps over-used:
By doing X we help the environment.
Instead, we need to be willing to talk about the hard issues with authentic transparency…to share our own individual stories.
I also desire water that is safe for my family to drink and desire for there to be enough water for future generations. That’s why my colleagues and I work with farmers to use research-based irrigation scheduling tools. Doing so helps reduce over-irrigation which can reduce the nitrate levels reaching our groundwater and the amount of water being pumped from the aquifer.
There were a few surprises for me. The first being the progress in one year (based on the Center for Food Integrity’s research) that we’ve made in consumer trust. This slide is essentially saying that 42% of consumers feel the food system is going the right direction (up from 34% last year). Men are more trusting of the food system at 48% believing the food system is on the right track. 32% of women feel the food system is on the wrong track.
Another surprising, yet encouraging piece of information for me to see is which people are trusted the most on sensitive topics. On the topic of genetically modified foods, University Scientists topped the list, a Scientist that was a Mom was second, and Farmers were third. This is different than other research I’d seen, so I was excited about this. It was a survey of 2005 individuals conducted in 2014 and was encouraging from the standpoint that we do still have an opportunity to share our stories with those who truly desire to know more about where their food comes from. We will never change the activists, but we can reach the middle.
Finally, I loved the following quote which is so true:
A picture is worth 1000 words; a video is a library.
They showed the following video from Similac entitled, “The Mother ‘Hood“. Instantly, my mind went to how easy it would be for ag to do something similar. We tend to be so divided, but division is killing us. We are in the business of providing a safe, affordable, food supply to the world…but beyond that, our diversity provides consumer choice. If you watch the video, consider what is the common issue that could bring all of ag together. I have some ideas and my team members and I have discussed what a similar video with diverse agriculture groups would look like. What are your thoughts and ideas?
Still Time for On-Farm Research!
With the recent rains and cooler weather in the State, producers still have an opportunity to consider conducting an on-farm research experiment that may be of interest to you! So far this year we have producers conducting nutrient management, irrigation timing, cover crop, seeding rates and dates, fungicide timing, and studies of various products on the market including sugar products. You can learn more about conducting on-farm research at our Nebraska On-Farm Research Network Website, our On-Farm Research Grower’s Guide, by Contacting a UNL Extension Educator or Specialist, the Nebraska Corn Board at 402-471-2676 or Nebraska Corn Growers Association at 402-438-6459. You can also learn more from our producers themselves in the video below. We hope you will consider conducting on-farm research this year to answer the questions you may have in your operation!
On-Farm Research Update
Precision Ag Workshops
Agricultural machinery is equipped with numerous tools these days! When it comes to precision agriculture, do you know how to use these tools to the best of their ability for your operation? We’re hosting Precision Ag Workshops in Clay Center and York on January 29th and 30th respectively to help anyone interested learn how to utilize these tools more effectively. Computers, software, and data will be provided, but you are welcome to bring your own yield monitor data card to work on if you wish. Please register for Jan 29th session to Clay County Extension at 402-762-3644 or email@example.com or for the January 30th session to York Extension at 402-362-5508 or firstname.lastname@example.org.
National 4-H Week!
Did you know that more than 6 million young people across the United States are celebrating National 4-H Week October 6-13, 2013?! Research has proven that participation in 4-H has a significant positive impact on young people. Recent findings from the Tufts University 4-H Study of Positive Youth Development indicate that, when compared to their peers, young people in 4-H are:
1) Nearly 4 times more likely to contribute to their communities
2) Two times more likely to pursue healthy behaviors
3) Two times more likely to engage in Science, Technology, Engineering and Math (STEM) programs in the out-of-school time.
4-H is the largest youth development organization in the world! It’s a community of seven million young people across the globe learning leadership, citizenship, and life skills. In the U.S., 4-H programs are implemented by the 109 land grant universities and the Cooperative Extension System through their 3,100 local Extension offices across the country. Overseas, 4-H programs operate throughout more than 50 countries.
To learn more about 4-H locally, contact our office at 402-762-3644 or on our webpage. We would like to visit with you about the program and how you and your youth could become involved! We’re always looking for potential volunteers and program ideas. You can also learn more about 4-H at the State and National levels.
Challenge-Wear a 4-H Shirt and Post it on Facebook or Twitter:
When to Post: October 6 to 12, 2013. Post your pictures then check back to “like” your favorite photos! Official voting ends October 13th at midnight.
How to Enter: Post your picture via:
1) Facebook: post to the event titled: 2013 Wear A 4-H Shirt
2) Twitter: use hash tag #weara4Hshirt
Be sure to tag your photo with your category entry! The picture categories:
1) Most People in One Photo
2) Nebraska Landscapes
3) Fun and Food
The best picture from each category will receive a prize!
Sprouting Corn Kernels on Hail-Damaged Ears
The latest event in the Clay County storm occurring August 1st has become germination of “good” kernels left on the ears that have been damaged by hail. This event of kernel germination prior to harvest is also called “vivipary”.
Typically we wouldn’t see this occur before black layer because of the hormonal balance within the kernels-particularly the balance between gibberellin and abscisic acid. According to a study by White, et. al (2000), Gibberellin production with the lack of ABA allowed for kernel germination while less Gibberellin and more ABA deterred kernel germination. At full maturity, very little ABA is left in the kernel (in both corn and soybeans) which allows them to germinate in correct conditions after harvest. But this can also allow for sprouting in the ear after black layer when corn is still drying down, particularly in tight-husked, upright ears with conditions of high humidity or rain after black layer. Sprouting under those conditions typically occurs at the base of the ear first.
Why are kernels sprouting before we’ve reached black layer?
That’s a good question. I haven’t found much in the way of scientific explanation other than the thought that the hormonal balance of the kernels can be altered by physical damage from hail, bird feeding, and grain mold. Some ear mold fungi also produce gibberellic acid which can lead to a hormonal balance shift in these ears stimulating germination. I also haven’t observed that this is hybrid-dependent and am finding as much as 25-50% sprouted ears in various areas of hail-damaged fields.
What can you do now?
Make sure your crop insurance adjuster is aware of the situation and make sure to submit samples for kernel damage due to mold, sprouting, and check for mycotoxins prior to harvest.
The local co-op may or may not choose to accept the load depending on percent damage and the standards they need to follow. If the load is rejected, contact your crop insurance agent to determine your next step. DO NOT bin the grain on your farm until you contact your insurance agent as they have specific rules that need to be followed in the case of grain rejected due to mycotoxins or kernel damage from storms.
Sprouted kernels lead to higher kernel damage and more fines in a load. Keys for harvest will include harvesting early, getting corn dried down to 14%, potentially drying at a high temperature to kill the sprout, screening out fines, and monitoring stored grain closely for hot spots, mold, and additional sprouting grain.
You can also choose not to take it to grain right now, and honestly, that may be the best option for several of the hail-damaged fields. Silage is still an option and it would be recommended to sample the green chop going into the silage pit for potential mycotoxins. Mycotoxin level does not change with fermentation so cattle feeders would have a good idea of any mycotoxin levels if sampling was done in this manner. See this post for additional information on making silage.
Du-Pont Pioneer. (2007). Field Facts: Pre-mature Germination of Corn Kernels.
Nielsen, R.L. (2012). Premature Corn Kernel Sprouting (aka Vivipary). Corny News Network, Purdue University.
White et. al. (2000). Gibberellins and Seed Development in Maize. II. Gibberellin Synthesis Inhibition Enhances Abscisic Acid Signaling in Cultured Embryos. Plant Physiology Vol. 122 no. 4 pg. 1089-1098.
Wiebold, B. (2009). Wet Weather Can Cause Seeds to Sprout before Harvest. Integrated Pest & Crop Management Newsletter, Univ of Missouri.
Goss’ Wilt in Corn
Goss’ wilt was found this week in corn damaged from Memorial Day storms in Clay County. I’ve also received pictures that appeared to be Goss’ from crop consultants in other areas of the State. Goss’ wilt lesions have a wavy edge, have a varnished look to them when wet, and have characteristic black “freckles” within and particularly along the lesion edges. We are seeing some plant death due to the systemic version of Goss’ wilt. This can be seen by taking a cross-section of the stem and looking for orange discoloration in the vascular bundles. Because this is a bacterial disease, fungicides are not effective in controlling Goss’ wilt. If you are interested in trying a product that is labeled for treating bacterial diseases in corn, we would recommend you test its effectiveness via on-farm research. Spraying in a paired comparison treatment design will give you a true answer if the product made a difference for you or not.
1-Spray a pass or round with the product (depending on sprayer size) to ensure you can harvest two passes from the center of the treated area.
2-Skip the same amount of distance as you previously sprayed.
Repeat steps 1-2 at least three more times
Mark a few plants in each plot and take photos throughout the growing season to determine if disease progresses or not. You may also wish to keep track of percent of plants affected in each untreated and treated area throughout the season, and check for percent stalk rot and harvest population in each area before harvest as well.
Make sure to harvest two passes from the center of each treated and untreated area. Then compare the weights as shown in the harvest figure. Please let Jenny Rees email@example.com (402) 762-3644 know if you decide to conduct this study and if you have any questions!
Goss’s Wilt from UNL
Sample Submission to UNL Plant and Pest Diagnostic Clinic
Nebraska On-Farm Research Network
Crop Update 6-20-13
The sun has been welcomed and crops are rapidly growing in South Central Nebraska! Corn right now is between V6-V8 (6-8 leaf) for the most part. Quite a few farmers were side-dressing and hilling corn the past two weeks. It never fails that corn looks a little stressed after this as moisture is released from the soil and roots aren’t quite down to deeper moisture.
Installing watermark sensors for irrigation scheduling, we’re finding good moisture to 3 feet in all fields in the area. The driest fields are those which were converted from pasture last year and we want to be watching the third foot especially in those fields. Pivots are running in some fields because corn looks stressed, but there’s plenty of moisture in the soil based on the watermark sensor readings I’m receiving for the entire area. So we would recommend to allow your crops to continue to root down to uptake deeper moisture and nitrogen.
The last few weeks we observed many patterns from fertilizer applications in fields but as corn and root systems are developing, they are growing out of it. We’ve also observed some rapid growth syndrome in plants. This can result from the quick transition we had from cooler temperatures to warmer temperatures, which leads to rapid leaf growth faster than they can emerge from the whorl. Plants may have some twisted whorls and/or lighter discoloration of these leaves, but they will green up upon unfurling and receiving sunlight. This shouldn’t affect yield.
Damping off has been a problem in areas where we had water ponded or saturated conditions for periods of time. We’ve also observed some uneven emergence in various fields from potentially a combination of factors including some cold shock to germinating seedlings.
We began applying sugar to our on-farm research sugar vs. check studies in corn. We will continue to monitor disease and insect pressure in these plots and determine percent stalk rot and yield at the end of the season.
Leaf and stripe rust can be observed in wheat fields in the area and wheat is beginning to turn. We had some problems with wheat streak mosaic virus in the area again affecting producers’ neighboring fields when volunteer wheat wasn’t killed last fall. Alfalfa is beginning to regrow after first cutting and we’re encouraging producers to look for alfalfa weevils. All our crops could really use a nice slow rain right now!
Weed Science Field Day
Hope to see you at this weed science field day at UNL’s South Central Ag Lab near Clay Center on July 2nd! No charge. Please RSVP to (402) 762-4403. More information at: http://scal.unl.edu.